Thanks to a partnership with Corticeira Amorim, the runway shows at ModaLisboa | Lisbon Fashion Week from 7 to 9 March at Patio da Gale will take place on a Wicanders cork floored catwalk. Cork will thus occupy the main stage of the event and, as a result, a natural and comfortable material will be offering significant acoustical benefits while also providing a distinctive aesthetic to the catwalk.
Cork will be used as the main element of the set and interior design of the event designed by architects Rita Muralha and Raul Santos. Cork will not, however, be used only in the floor. Similarly to what was done at the Serpentine Gallery Pavilion, the darkish-coloured expanded insulation cork board will be widely used as interior wall lining as well as in dedicated indoor furniture.
As a result, a number of different common areas of the event such as the Fashion Parade room, the Club, the Lounge, the Wonderoom and the Backstage will be covered with cork.
According to Eduarda Abbondanza, co-founder and director of Moda Lisboa: "Cork is a national heritage, a very important industry in our economy and an excellent and ecological raw material. ModaLisboa is a communication platform whose mission has always been to promote national fashion design and production capability; cork is associated with fashion in this edition of the Lisbon Fashion Week, offering a plethora of uses."
In the opinion of Corticeira Amorim's team, there is a perfect tuning between the profile of ModaLisboa | Lisbon Fashion Week - an event of growing international importance taking place in our country - and the Company's positioning strategy which - based on a national raw material and supported by a significant investment in innovation - takes Portugal to the four corners of the world.
Carlos de Jesus, Amorim's marketing and communication Manager said: "After having seen the cork used in similar events in major fashion capitals, it was important for us to associate with a national stage that, in a privileged way, would cause a large audience to become acquainted with a number of sustainable, comfortable and aesthetically pleasing cork solutions."
