From New York to Tokyo, so it is the internationalization process of the Soul Mate product collection, a differentiating proposal for the household consumer goods sector, combining two products with a strong national character: cork and faience.
The Soul Mate collection will be available as of today for a limited time only at MoMA Design Store locations - Museum of Modern Art of New York - at the Destination Portugal space. Thereafter, the collection may be selected to form part of the museum's sales catalogue. This collection will be available online at www.momastore.org, MoMA's website. MoMA is one of the largest, most visited and prestigious modern art museums in the world. This museum plays a crucial role in affirming the art trends in New York and emerges as an excellent shop window for the Soul Mate collection in the United States of America.
At the same time, the collection will also be available at the Serralves shop, a partner of the MoMA Design Store in the promotion of Portuguese design. Several items included in the Destination project - which includes, besides the Soul Mate collection, various fashion accessories made from cork, and furniture, contemporary jewelry incorporating traditional filigree techniques, among others - will be on display at the Serralves shop.
The internationalization path of this collection passes also by the Japanese market. The Soul Mate collection will be exhibited from 2 to 4 June at the Tokyo's Interior Lifestyle Fair, that is considered to be an important meeting point for interior design industry professionals in Asia.
A platform to promote internationalization is also being prepared in Portugal. Worthy of mention is the Feitoria Shop at the Faro airport that is exhibiting the Soul Mate collection repurposing traditional Portuguese raw materials with a contemporary aesthetic concept capable of captivating the interest of tourists.
