In keeping with a commitment to develop its sustainability initiatives, events at the 2011 Grammy Awards served wine sealed exclusively with natural cork.
And ReCORK by Amorim, the US recycling program of the world leader in wine stoppers, has arranged the recycling of all natural corks extracted at the events.
The partnership with the Grammy Awards was developed through 100% Cork, a campaign funded by the Portuguese Cork Association (APCOR) and the US-based Cork Quality Council to educate consumers about the benefits of choosing wine with real cork stoppers.
Wines sealed with cork were served at the MusiCares Person of The Year fundraiser honouring Barbra Streisand two days prior to the awards ceremony and at the official Grammy Awards celebration on Sunday 13 February.
Venues for both events were equipped with special cork recycling containers provided by ReCORK. The corks collected at the Grammy events will eventually be incorporated into footwear produced by SOLE, a Canadian shoe manufacturer and major partner in the ReCORK program.
ReCORK by Amorim is a natural wine cork recycling program that has collected over 14 million corks since its inception in 2007 and, in partnership with SOLE, has sponsored the planting of nearly 4500 cork oak trees.
