Corticeira Amorim marked International Women’s Day with a communication campaign with the slogan “Together, we embrace equality”, that evoked some of the achievements attained so far and the progress that is still needed in societies in terms of gender equality. Streamlined through the company’s different media channels and promoted across all business units, the initiative involved several employees, who literally embraced equality in large format photographs. In parallel, Corticeira Amorim invited each employee to recognise, distinguish and encourage someone by giving a card with a message of growth, improvement and evolution. The inspiring messages included statements such as: “Did you know that women have only been able to vote in Portugal since 1974? Give this card to someone you want to have the freedom to decide their future”, “Did you know that 55% of women in the European Union have experienced harassment? Give this card to someone you want to feel safe, wherever they go”, “Did you know that 2.4 billion women do not have the same economic rights as men? Give this card to someone who fights for equality every day” or “Did you know that Portugal has never had a female President of the Republic? Give this card to yourself. You can change that”. Aware of the importance of the issue, its impact on the professional context and the urgent need to speed up the overall process within society, Corticeira Amorim has invested in various ways to promote gender equality, in particular through implementation of the “Equality Plan” and the “Towards Equality” training courses. The company is also developing a strategy to encourage a higher number of female employees in the various business units and a higher proportion of female managers in decision-making positions. Because equality is a job for us all. Undivided. Together.
