Just two years after the launch of Wicanders' innovative premium range of Hydrocork flooring solutions, Corticeira Amorim is investing 10 million euros to strengthen its production capacity.
This decision reflects Hydrocork’s tremendous customer response across all geographical markets, which has delivered very rapid sales growth, and made this product one of the most successful in the history of Corticeira Amorim, with the fastest-growing rate of market penetration.
António Rios de Amorim, Corticeira Amorim’s Chairman and CEO reveals that "This investment aims to provide one of Corticeira Amorim's most important business areas with a robust response capacity to market demands. This technology is even more relevant given that it also strengthens R&D processes for a new generation of truly innovative cork compound products.”
Hydrocork’s rapid growth is based on its competitive advantages that have been extremely well perceived by customers: such as its water proof performance, reduced thickness (making it easy and quick to install), combined with the numerous benefits delivered by Corktech technology (thermal and acoustic insulation, walking comfort, body wellness and impact resistance). The Hydrocork range also comes with a lifetime warranty for home use. Its characteristics enable this cork flooring solution to be used in new areas - such as the kitchen and bathroom – and makes it ideal for the fast-growing market of renovations.
From 2018 onwards, the new technology will provide Corticeira Amorim with additional production capacity of four million square metres of floor space per year. With the new industrial line, it will also be possible to develop a PVC-free cork agglomerate with reduced CO2 emissions.
Finally, the new technology will also enable a wider range of thicknesses, densities and widths.
