City is the new ASPORTUGUESAS footwear collection, designed by Pedro Abrantes, the CEO of Ecochic, since the launch of the company’s innovative cork flipflops. Recently launched in the market, and in line with the brand’s DNA, the new collection uses an innovative cork sole – ASPORTUGUESAS’ core value proposition.
The cork sole is complemented by natural felt, and has a contemporary design, including several colour combinations and an ergonomic design that dispenses with the need for elastics, clasps or laces. In line with the summer model, the typology of this mono product remains unisex.
"We planned to create a line of footwear for the Autumn / Winter season ever since we launched our first collection of flipflops. The 2-year period between the launch of the original flipflops and this new product has enabled us to focus, with support from Amorim Cork Ventures, on development of a versatile and robust cork sole that meets the challenges of a winter model. At the same time, due to the enthusiasm of Kyaia Group's sales force in relation to this new footwear concept, we have been able to successfully introduce this innovative collection to distributors around the world. "
The reaction of business channels to the City collection has been extremely positive, not only in Portugal, but also internationally. Key foreign markets include the USA, Northern Europe and Japan, where the new model of ASPORTUGUESAS can be purchased in major retail chains, such as Nordstrom in the USA, or even on the QVC Channel.
The first ASPORTUGUESAS autumn / winter collection includes a total of 11 models, in sizes from 35 to 46, and may be purchased in concept stores or via the digital platform, www.asportuguesas.shoes, with the recommended RRP of 69.90 €.
Ecochic is the owner of the footwear brand ASPORTUGUESAS and has been supported by Corticeira Amorim since its creation, and, more recently, by the Kyaia group, based in Guimarães, which is the leader of the Portuguese footwear industry.
