In the 21st century, cork is increasingly the conscious choice of winemakers around the world, and we now know that this decision has a huge positive impact on the evolution of bottled wine. But this wasn’t always the case over the last 15 years.
At a time of growing research and analysis of situations in which external disruptions have caused serious competitive constraints for companies, there are few situations in which such difficulties have been overcome and even fewer cases where the disruption of established models has actually led to an increase in competitive capacity and consolidation of a company as a global leader of its industry.